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Our Pledge to Nature

Our Pledge to Nature

Planting wildflowers helps to protect nature and we’re committed to doing just that. In partnership with WWF, Botanica by Air Wick have pledged to ‘Bring Nature Back’ under the premise of ‘the very first wildlife estate agent’. Our pledge will restore 20 million sq. ft of British wildflower habitats over the next three years to re-create new homes for native wildflowers and animals to thrive in.

Botanica Estates with Steve Backshall

To shine a light on this critical issue, wildlife expert Steve Backshall has stepped up as the first ‘wildflower habitat estate agent’ from “Botanica Estates” encouraging us to get on the wildlife property ladder and support the restoration of precious UK wildlife under threat by re-creating your own ‘wildflower homes’. Even if you only have just 1 sq. ft you can turn a corner of your garden, windowsill, doorstep into a wildflower haven giving these plant and animal species the opportunity to thrive once again. To help you on your journey to support the plants and animals that need us, Steve has compiled his top tips, giving you and your family the inspiration you might need to create a wildlife home and add to the ‘new homes’ listing of Botanica Estates.


1. The first step is shifting your mindset around gardening. Tidy gardens may look nice but they are far less hospitable for creatures – from bees and beetles to birds and small animals – like your neighbourhood hedgehog! Don’t be afraid to let your outdoor spaces grow a little wild as wildflower habitats have traditionally provided a home for these species to thrive in!


2. If space is an issue, you can make use of a flower box and grow native wildflowers or other insect-friendly plants on your windowsill, balcony or even local community, such as community gardens and local parks – just remember to get permission from the owner of the land first.


3. Say goodbye to the pesticides, weedkillers, slug pellets and fertilisers in the back of the garden shed and remember to dispose of them safely! Your garden ecosystem is in a delicate balance and chemical herbicides and pesticides upset that balance.


4. You can use your garden, whatever size it is, to make positive choices for wildlife.  Choose at least some plants that are native – whether trees or shrubs, hedges or wildflowers – and others that are attractive to insects. For example, buddleia is great for butterflies, whilst lavender, Verbena bonariensis and Echinops all provide pollen and nectar for bees.


5. Think vertical too. Growing ivy along walls and other vertical surfaces is a great idea. Native ivy is a superb wildlife host – a source of food for birds and insects, shelter for nests and a food source for caterpillars.


6. Give the lawnmower a break. Taking a break from mowing your lawn (or a significant area of it) will encourage the growth of nectar-rich plants, such as clovers or dandelions. These plants provide a vital food source for pollinators.


7. Invest in a bug hotel or even build one yourself using material kept back from pruning your trees and shrubs. Bug hotels are a fantastic way to provide shelter for a whole range of insects.


8. Consider a garden pond. The single best thing for biodiversity in a small space is to add water and you really don’t need much space! This will attract frogs, newts, pond snails and damselflies.


9. Keep the birds happy with a well-stocked bird table or feeder. The wider the range of foods on offer – such as dried fruit and nuts – the wider the range of feathered friends that will come calling.


10. Start a “bring nature back” movement! Start a conversation with your neighbours about what you could do together to support local wildlife. Open up your garden boundaries to create corridors for wildlife and share the responsibility of providing food, shelter and habitats to help preserve our endangered species. This is not only good for the animals but our communities too! Spending time outdoors is great for our personal health and wellbeing.

  • Botanica & WWF July 15, 2021 Botanica & WWF We have a huge amount of respect for nature. Our responsibly sourced Botanica by Air Wick range is inspired by the best ingredients that nature has to offer, and now nature urgently needs our help. Since 1930, we’ve collectively lost... READ MORE
  • Our Wildflower Projects: Botanica & WWF March 25, 2021 Our Wildflower Projects: Botanica & WWF Nature needs our help. That’s why Botanica and WWF are working together on ‘Let’s Bring Nature Back’: a project where we’re planting wildflowers and conserving British wildflower habitats, so that nature can thrive once more. That way we... READ MORE