Nature provides us with more than just incredible scents: it is home to a host of native species that keep our ecosystems balanced. Wildflower conservation and restoration not only helps to increase the amount of pollen and nectar for bees and other pollinators, it also plays a vital role in improving water quality, carbon sequestration and natural flood management by improving soils. We’ll be working on a range of projects, growing wildflowers on road verges, in local farms, schools, and floodplains. We’ll build relationships with private and public landowners to hand pick sites that will benefit both nature and local communities. 

It takes time and preparation for nature to flourish, but preserving, restoring, and creating wildflower meadows is worth the wait. We’re committed to finding the perfect locations where conditions are just right to create beautiful, flower-rich meadows. Where possible, we’ll harvest wildflower seeds from local sources to sow into our new meadows, to ensure the species are perfectly adapted to the conditions. Our projects began in 2021 and will run until the end of 2023; kick-starting the process of conserving and creating wildflower habitats for current and future generations to enjoy.